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CMC winds down 'reawakening' tour with NCOs

Dec. 7, 2013 - 06:00AM   |  
CMC and SMMC meet with NCO's
Marine Corps Commandant Gen. Jim Amos addresses NCOs at Marine Corps Air Station Miramar, Calif., in October. (Sgt. Keonaona C. Paulo/Marine Corps)
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The top Marine already has paid visits to seven bases in a whirlwind series of 'reawakening' pep talks directed at noncommissioned officers around the service.

The top Marine already has paid visits to seven bases in a whirlwind series of 'reawakening' pep talks directed at noncommissioned officers around the service.

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The top Marine already has paid visits to seven bases in a whirlwind series of “reawakening” pep talks directed at noncommissioned officers around the service.

The tour, which accompanies a raft of changes designed to bring more discipline to garrison life, began in September, around the time Amos debuted his reawakening message at the General Officer Symposium in Quantico, Va.

“We will not create new concepts, buzzwords or slogans,” Amos told the generals via a PowerPoint presentation. “We will return to our roots ... to those time-tested policies and orders that we intuitively know are right.”

New requirements outlined in the presentation include a ban on TV-watching and video games for Marines standing duty, service uniforms for those on duty, and a plan to install security cameras in every barracks facility.

So far, Amos has conducted town hall meetings with Marine NCOs at bases including Marine Corps air stations New River and Cherry Point, N.C.; Camp Lejeune and Camp Geiger, N.C.; Camp Pendleton, Calif.; Marine Corps Air Station Miramar, Calif.; and Marine Corps Air Ground Combat Center Twentynine Palms, Calif., said his spokesman, Lt. Col. Dave Nevers.

“The primary audience is NCOs, though the commandant has made clear that he expects leaders at all levels across the Corps to renew their focus on who we are and what we do, those timeless attributes of discipline, accountability and engaged leadership that have defined the Marine Corps throughout our history,” Nevers said.

While Amos’ schedule is still developing, Nevers said, he plans to take the message to bases around the world in coming months.

It’s not clear how much Amos’ reawakening message for NCOs differs from his “Heritage Brief” tour last year in which he targeted sex assault and unruly behavior in the ranks, but the tours appear to share some threads. While most of Amos’ meetings with Marines have been closed-press on this tour, Nevers said, the Marines did open the Camp Pendleton meeting to a local outlet, UT-San Diego.

Like the Heritage Brief, the reawakening talk included a PowerPoint slide with images and words describing high-profile incidents that embarrassed the Corps, including scout snipers who filmed themselves urinating on dead insurgents in Afghanistan and a Marine who killed himself after being hazed, UT-San Diego reported.

The Corps recently launched a promotional poster campaign to accompany the tour. They feature the tagline: “The Reawakening: What have you done to be a better Marine today?” Marine Corps Times also has learned that videos promoting the reawakening message may be produced, but Nevers was vague about that possibility.

“The reawakening will remain a focus of the commandant’s attention for the duration of his commandancy, and as such, you may see additional supporting ... products used to convey the importance of the message,” he said.■

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